Market Briefs

December Market Brief – GULBOR Highlights

January 27, 2026

The December 2025 housing market across Franklin, Hart, and Stephens counties saw a noticeable pickup in buyer activity, even as overall performance remained below last year’s levels. A total of 72 units sold, representing a 44.0% month-over-month increase, signaling renewed buyer engagement to close out the year. However, sales volume totaled $23.77M, down 13.8% year-over-year and 1.9% lower than November.

The median sale price settled at $268,750, a 4.0% increase year-over-year, but a sharp 22.6% drop from the prior month, indicating potential price adjustments by sellers.

On the supply side, inventory conditions continue to shift. There were 421 active listings, up 15.0% year-over-year, and 107 new listings, a 2.9% increase from December 2024. Compared to last month, new listings declined by 9.3%, and active inventory edged down slightly by 0.9%, suggesting sellers may be holding back as the market transitions into the new year. Download the PNG Version Today!

Housing Market Snapshot 🔍

 
Metric Dec 2025 Y/Y M/M
Sales Volume $23,767,878 -13.8% -1.9%
Units Sold 72 -18.2% +44.0%
Median Sale Price $268,750 +4.0% -22.6%
New Listings 107 +2.9% -9.3%
Active Listings 421 +15.0% -0.9%

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